In a time where we hyper target our messaging down to individual human beings, it’s fun to have a project in which everyone’s a customer! We developed the Ramsey Recycles campaign with the St. Paul – Ramsey County Public Health folks to increase participation in recycling, educate residents on lesser-known or misunderstood recycling streams like household hazardous waste and organics. We launched the campaign in the summer of 2015 on billboards, buses, shelters, radio, online, social media and so on, all over Ramsey County.

The photography – with Darin Back behind the camera – is very much at the center and the talent is all Ramsey County.