If you live in the Twin Cities or Duluth, you probably know of Pizza Luce. They have one of the strongest overall brands – consistently hip and smart. And they back that up with great food – really great food. We worked with them for almost a decade on everything from the brand, advertising and signage to the interior design of the restaurant dining and bar areas. The Ruby Rae is one of the best pizzas we’ve ever tasted. We had to say it.

Our brand refresh extended into a new menu as well as block party posters and even a bicycle tour. Pizza accompanied by rock n’ roll? Yes, please.

And then there was the Holiday Gift Card campaign. We gathered real-life Pizza Lucé employees and had them be themselves for a photoshoot. They had a blast, and so did we!

Photographing all of the delicious new food items, and not being able to eat them, was almost torturous!

And then of course, there is the super hip vibe inside.