We Americans love our automobiles! In fact, much of our country has been planned and built around the automobile. But of course, they are expensive to own (average yearly cost around $9,000) and hard on the environment. Add to that the fact that America is in the midst of what has been described as an obesity epidemic, and you can see why we were hired to create a large campaign to educate and inspire people to find opportunities to bike and walk for transportation and leave the car behind.

We started with the naming of the campaign.  We stopped upon the one that resonated the most and represented our agenda in it’s entirety. Biking, walking, and just simply … moving!

The campaign extended into print ads, bus sides, and billboards.

We even made friendly little maps that were easy to read and illustrated biking networks within the Twin Cities area.

Who doesn’t love swag?