Recycling is efficiency in action and so something we are naturally drawn to. It’s also exceptionally simple for the most part, but too many people still just toss recyclables into the trash to end up in a burner or landfill. But recycling has also been around for a long time and it’s hard to garner interest.
We were hired by Ramsey County to help them restart the effort in the media, to make a little noise again, get some attention and to remind Ramsey County residents that they can recycle just about anything in Ramsey County! We focused on actual residents, bright colors, fun situations and lots and lots of education. The campaign is ubiquitous in the county and will continue for another year!